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UNIQUE AUDIO BOOK "BRINGING IT TO PRINT IN THE DIGITAL AGE"
SHEDS NEW LIGHT ON BUSINESS PRINTING
Dateline: May 12, 2006
Contact: Chris Sposi, Graphic Arts Educational Resources, LLC
Contact Phone: 1-866-922-3991
E-Mail: csposi@graphicartsed.com
Web Address: http://www.graphicartsed.com
SCOTTSDALE, AZ - May 12, 2006 - Printing for businesses has changed
tremendously in recent years as the digital age blossoms. What does
this mean for those who depend on print? They must now learn new
techniques and terminology to keep up with the times. Graphic Arts
Educational Resources, LLC announces a new audio book that simplifies
the transition from old-fashioned methods of bringing a job to print
to new digital technologies. Business owners and print buyers alike
are welcoming this simple guide with open arms.
Thanks to the Internet and computers, it's now easier than ever to
print business literature, publications, brochures, etc. Online
technology combined with computerized graphic design programs made
this possible. Today, instead of getting an "original" print page
camera-ready and taking it down to the local print shop, business
owners are finding they can design their documents on a personal
computer and send them to the print shop via the Internet. It's as
simple as attaching the document to an email and clicking the send
button or doing an FTP upload!
Unfortunately, not everyone is ready for this fast wave of digital
change. There is much to be learned in such little time for many
professionals. That's why a new product was developed by Graphic
Arts Educational Resources, LLC called "Bringing It to Print in the
Digital Age." This audio book reveals start-to-finish instructions to
help those who purchase graphic arts services and printing make the
transition from yesterday's printing to today's technology.
Through the program, buyers will learn terminology related to the
printing world to help them communicate their printing needs more
effectively. They'll also discover simple ways to save time and
money on printing projects, how to prepare digital files correctly,
and other vital information.
The program's author, Chris Sposi, believes that many professionals
hesitate to take on a printing project or abandon the idea all
together because they've run into difficulty in the past and find the
task to be too daunting, especially in this age of constant digital
advancements. He states, "I wanted to create something that takes the
buyer through the entire process, but in a way that isn't so
overwhelming. As they continue through the program, buyers will
become confident that developing any type of printed material can be
much simpler than ever imagined."
The book goes much further than teaching how to buy printing
services. Professionals will learn how to think in much greater
detail about their printing needs - things they might never consider,
such as what conditions can make their collateral material more or
less effective and what is considered well-written copy and
top-quality graphic design or photography.
"This knowledge is invaluable to the average print buyer because it
directly affects their bottom line. The question I like to ask is:
What's the point in getting a decent print job when the rest of the
piece falls short creatively?" says Sposi.
Both experienced and beginning print buyers will find crucial
information about printing in the book. More information can be found
at the Web site below:
http://www.graphicartsed.com
For an interview, please contact Chris Sposi by phone at
1-866-922-3991 or by email at: csposi@graphicartsed.com
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